Mattel Partners With GoFundMe For Barbie Dream Gap Project

Posted: Oct 12 2019, 3:07am CDT | by , in Toys

 

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Mattel partners with GoFundMe for Barbie Dream Gap Project

Help close the dream gap by donating to the Barbie Dream Gap Project.

A year after launching the Barbie Dream Gap Project, Mattel has teamed up with crowdfunding platform GoFundMe to help it raise funds for projects that center on giving resources and support to make little girls believe in themselves.

Mattel said it partnered with GoFundMe to crowdsource additional funding to help "close the dream gap."

Funds raised from the program will be used to provide tools, resources, and support to organizations that are working to change the lives of girls across the world.

Mattel's initiative aims to address gender gap in the society that has long been existing even in the 21st century. The company noted that girls from at least age 5 develop self-limiting beliefs and start to think that they are not as smart and capable as boys.

Back in March, the Barbie Dream Gap Project has raised $250,000. Mattel said the funding will be distributed to three charities: She's the First, She Should Run and Step Up.

She's the First partners with grassroots organizations to make sure girls are educated, respected, and heard. She Should Run pushes girls of all ages to pursue leadership roles and politics, while Step Up encourages teenage girls to become confident, college-bound, and career-focused.

Those who are interested in lending support can head on to the Dream Gap Project Fund on GoFundMe.

To support the initiative, Barbie is continuing to offer its Barbie dolls that promote women's roles in different career paths:

Barbie Career of The Year Judge Doll

Barbie Careers 60th Anniversary Pilot Doll

Barbie Careers 60th Anniversary Astronaut Doll

Barbie Careers 60th Anniversary Soccer Player Doll

Barbie Made to Move Basketball Player

Barbie Career of the Year Robotics Engineer Doll

Barbie Careers 60th Anniversary Presidential Candidate

This story may contain affiliate links.

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<a href="/latest_stories/all/all/81" rel="author">Mandy Jean</a>
Mandy covers the latest news in Tech and Business.

 

 

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